The company I work for is a benchmark for domestic Internet marketing. It is no exaggeration to say that many works are still textbook-level cases. In the context of the shrinking domestic market, our team has also contacted many people who want to transfer to the domestic market. However, English is the first hurdle.

Is English communication just as simple as communication? Not only that.

(1) Communication in English allows you to communicate freely with teams from all over the world, not only for simple communication, but also for management work, as well as discussions and collisions to spark inspiration;

(2) English can determine your international vision and foresight. The works that need to be exported for international marketing are applicable to the world. You need to use basic English to judge the basic universal culture, and use English to create works that are still excellent in the international market.

In domestic marketing, the team and suppliers are "thousands of troops". Marketing internationally is "single-handedly". International marketing is still essentially a pioneer. Our goal is to help brands and businesses "survive" overseas first. In fact, many domestic marketers have lost this sense of survival. Any brand that is out of performance is a loft in the sky; just as important as respecting the local culture is respecting the local rules of the game.

The efficiency of persuading channel customers is sometimes ten times higher than that of persuading consumers. I have been doing international marketing for so many years, and I have met the most important channel partners in many countries in the industry. I listened to their demands and adjusted my market plan. My conclusion is that listening to channel customers is far more effective than listening to consumers. For example, anyone who knows the communication industry knows that Huawei is a high-end phone and has its own strong brand. In fact, it should thank European operator customers. Operators in Europe are equivalent to the boss of the channel. If you want to put your mobile phone in the operator's channel, you must have a sustainable brand plan. The reason why Huawei mobile phones are the high-end product line of the P series Mate series is to meet customer requirements.

It is not difficult to operate a platform, and it is not difficult to operate the marketing of a market. It is not difficult to run a market campaign in a country for a month, or even a year. The most different between international marketing and domestic marketing is that brands can continue to operate continuously for a long time in various countries and regions. What mechanism, means, structure and management need to be produced by the brand department of the headquarters to make it develop smoothly. The first line is how to summarize the brand's genes into a set of general methodology, and how to combine local cultural customs with it. Domestic marketing is "impulsive thinking". The activities are one after the other, and the outlets are also one after the other. In the past two years, live streaming has been popular. You can never tell what the next outlet will be. Doing the market in China is more of a "wind chaser". Doing international marketing is the "business operator's thinking".